content strategist · Available for work

I turn a blank page into copy that actually converts.

I'm gold, a content strategist. Below are real projects, the problems behind them, and the results they delivered.

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Case studies with real results

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Skills put to work

Selected work

I'd rather show you than tell you.

Each case below tells the full story: the problem, what I did, and the result.

★ Case study 01 · Web Design

Website Redesign: Made 3x More Money

Turned a broken site into a money maker.

The receipts

How it went down

01 The Challenge

The site got 40K visitors monthly but only 1.2% bought anything.
People left confused.
The checkout had 6 steps.
They were losing $150K every month.

02 The Strategy

I redesigned the whole thing.
Made navigation simple with 4 main sections.
Cut checkout to 2 steps.
Added better photos.

03 The Result

Sales went from 1.2% to 4.1%.
Revenue jumped from $580K to $1.9M in 4 months.
People stopped leaving the site.
Mobile sales went up 420%.

Design isn't just pretty. It makes money. Every button should have a reason.

★ Case study 02 · Web Design

Website Redesign: Made 3x More Money

Turned a broken site into a money maker.

The receipts

How it went down

01 The Challenge

The site got 40K visitors monthly but only 1.2% bought anything.
People left confused.
The checkout had 6 steps.
They were losing $150K every month.

02 The Strategy

I redesigned the whole thing.
Made navigation simple with 4 main sections.
Cut checkout to 2 steps.
Added better photos.

03 The Result

Sales went from 1.2% to 4.1%.
Revenue jumped from $580K to $1.9M in 4 months.
People stopped leaving the site.
Mobile sales went up 420%.

Design isn't just pretty. It makes money. Every button should have a reason.

My story

A little about me.

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projects shipped

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